Tracking that teaches Meta
Meta Pixel and CAPI tracking set up properly — browser events from the Pixel, server events from the Conversions API, matched and deduplicated. Meta learns from every enquiry, including the ones iOS would otherwise hide.
Meta Ads
Facebook and Instagram ads that bring in leads
We run your Meta ad campaigns end to end. Tracking, creative, targeting, and weekly reporting on what each lead costs.
5.0 from 7 Google reviews · Melbourne based, Australia-wide
The diagnosis
Tried Facebook ads and they didn't work?
Nine times out of ten the campaign didn't fail because of your offer, your industry or the platform. It failed because Meta was never told who your customers are.
Meta's algorithm learns from one thing: conversion signal. Every campaign starts in a learning phase, where Meta shows your ad around and watches who takes action. Each tracked enquiry teaches it who your customer looks like, until it can go and find more people like them.
Here is the part most businesses were never told. If the Meta Pixel and the Conversions API were never set up properly, that signal never arrives. The campaign never exits the learning phase, so Meta keeps guessing — showing your ads to cold, badly matched people while the cost per lead stays stubbornly high. The budget wasn't wasted on bad ads. It was wasted on a blind algorithm.
It got worse after iOS 14.5, when Apple's tracking restrictions made the browser-side Pixel unreliable on its own. The fix is server-side: the Conversions API sends the signal from your website's server, past the blockers, so Meta finally sees who converts. That is why tracking is the first thing we build — before a dollar of new spend goes in.
How we set up Pixel and CAPIWithout tracking
Learning phaseNever exits
Meta keeps guessing. Ads go to cold, badly matched people, and the cost per lead climbs. This is the campaign most businesses gave up on.
With Pixel + CAPI
Learning phaseExits
Meta learns. Budget flows towards people who look like your real customers, and every enquiry sharpens the next week's targeting.
Results
Proof, not promises.
We will never guarantee a lead number — anyone who does is guessing. What we can show you is what happened to real Melbourne businesses that ran this system.
+60%
Annual revenue growth
Golden Age Bread & Cake — 20-year-old Springvale bakery. Meta ads, niche influencers and a viral seasonal banh mi.
+44.6%
Gross sales lift in three months
Everdale — Springvale vegan burger and gelato bar with little foot traffic. Brand voice, ad system and website.
5.0
Google rating, 7 reviews
Every review from a real business owner we have worked with. No incentives, no cherry-picking.
“Don came in, set up proper Meta ad campaigns and within a few months our revenue was up close to 50%. New customers every week saying they found us on Facebook or Instagram.”
“The best. Drove my small vegan cafe sales by almost 100% in 12 months.”
“Working with Don has been a really positive experience for my business. He has helped me look at Meta marketing in a much smarter, more commercial way, and he's very good at simplifying what can otherwise feel overwhelming.”
What is included
Everything, built and managed for you.
Not a dashboard login and a monthly invoice. Six pieces of work, each done properly, each one feeding the next.
Audience design and targeting
Built around who actually buys from you: warm audiences from your own customer data, lookalikes of real converters once the tracking is feeding them, and geography set to the areas you genuinely serve.
Creative built and split tested
We write the copy and design the images, then put variants head to head. Winners keep running, losers get cut, and fresh creative goes in before the audience gets tired of seeing the same ad.
Instant lead forms
Instant lead forms inside Facebook and Instagram, pre-filled with the person's own details. No slow landing page between the tap and the enquiry, so fewer people fall out on the way to you.
Weekly cost-per-lead reporting
Weekly reporting on cost per lead, in plain English: how many enquiries came in, what each one cost, and what changes next week. One page. No vanity metrics, no jargon.
Ongoing optimisation
Ongoing optimisation of your spend. Budget moves towards the audiences and creative producing enquiries at the lowest cost, and away from whatever stops performing. Every dollar reviewed, every week.
The InterMeta difference
Lead in. Lead handled.
Most ads agencies stop at the click. The enquiry lands in your inbox — and if you are on the tools, with a patient, or asleep, it sits there. Every hour it waits, it cools.
InterMeta is an AI automation company that also runs Meta ads. The same team that brings the enquiry in builds the system that answers it in seconds, asks your qualifying questions and follows up until they book. Ads and automation, one system — so the lead you paid for never goes cold in an inbox.
The enquiry
A lead comes in from your ad
Tuesday, 7:41 pm. You're at dinner. With most agencies, this is where the story ends.
Seconds later
The automation answers
Your AI receptionist replies in seconds, by name, while the interest is still hot.
The conversation
Qualifying questions get asked
Suburb, timing, budget — your questions, asked automatically, so tyre-kickers filter themselves out.
The result
A booking lands in your calendar
You wake up to an appointment, not a stale enquiry. And if they stall, the follow-up keeps chasing politely until they book.
How it runs
A typical engagement, stage by stage.
No mystery, no black box. This is the sequence every campaign follows, and you see the numbers from the first week.
01
Week one
Foundations
A free discovery call, then the build: ad account and Business Manager in your name, Meta Pixel and Conversions API installed and tested, audiences designed around who actually buys. The tracking goes in before the ads do.
02
Week two
Launch
Copy written, creative designed, instant lead forms built inside Facebook and Instagram. The campaign goes live with split tests running from day one, so we are learning what works from the first dollar.
03
Weeks three to four
Learning
Meta's algorithm works out who responds. We feed it clean conversion signal and resist the urge to fiddle — the fastest way through the learning phase. Your weekly cost-per-lead report starts arriving in week one, not month two.
04
Ongoing
Compounding
Budget shifts to winners, creative refreshes before fatigue sets in, and audiences sharpen as the Pixel data deepens. The system keeps improving with every enquiry it learns from — that is the point of doing it properly.
Pricing
Three parts. No markup.
No two businesses need the same system, so there is no flat-rate menu. But the structure is always the same three parts, and you will know all three numbers before anything starts.
Setup
The build. Ad account and Business Manager, Pixel and Conversions API, audience design, lead forms and the first round of creative. Scoped and quoted for your business after the discovery call.
Management
The running. Split tests, budget moves, fresh creative and your weekly cost-per-lead report. Month to month, no lock-in contracts — we earn the next month by what the report shows.
Ad spend
Paid by you, directly to Meta. We never handle it and never mark it up — every dollar is visible in your own ad account. We recommend a level that fits your goals, and tell you honestly if it is too small for what you want.
Why no price list? Because a bakery, a buyers advocate and a dental clinic do not need the same system, and pretending they do is how agencies overcharge one and underserve the other. The exact numbers come out of a free discovery call, not a pricing table.
Questions
Fair questions. Straight answers.
We tried Facebook ads before and they didn't work. Why would this time be different?
The most common reason Facebook ads fail has nothing to do with the business or the offer: the Meta Pixel and Conversions API were never set up properly, so the algorithm never learned who actually converts. Without that signal the campaign never exits its learning phase and keeps showing ads to cold, badly matched people, and the cost per lead stays high. We fix the tracking first, before a dollar of new spend goes in.
How much does it cost?
There is no flat rate, because no two businesses need the same system. The structure is always the same: a one-off setup fee, a monthly management fee, and your ad spend, which you pay directly to Meta and which we never mark up. You get an exact quote on a free discovery call.
How many leads will we get?
We will not promise a number, because lead volume depends on your spend, your industry and your geography, and any agency that guarantees a figure before seeing your account is guessing. What we do promise is visibility: a weekly report showing how many enquiries came in and what each one cost, so you can judge the campaign on real numbers.
How long before we see results?
Every new campaign goes through a learning phase while Meta works out who responds to your ads. Our job is to make that phase as short as possible by feeding the algorithm clean conversion data from day one. Your first weekly cost-per-lead report arrives in the first week, so you are never waiting in the dark.
What budget do we need for ad spend?
Ad spend is yours to set and it goes straight from you to Meta. We never handle it and never add a margin. On the discovery call we will recommend a spend level that fits your goals and your market, and we will tell you honestly if your budget is too small for the result you want.
Are we locked into a contract?
No. There are no lock-in contracts. Management runs month to month, and we earn the next month by what the weekly report shows, not by a clause in an agreement.
Who owns the ad account, the Pixel and the data?
You do. We build everything inside your own Meta ad account and Business Manager, so the Pixel data, the audiences and the creative stay with you. If we ever part ways, you keep the lot.
What happens to the leads once the ads bring them in?
This is where InterMeta differs from a normal ads agency. We are an AI automation company, so we can also build the system that answers each enquiry in seconds, asks your qualifying questions and follows up until they book, instead of the lead sitting unread in an inbox. See our AI receptionist and lead qualification services.
Not sure where to start?
Book a free 30 minute call. We will show you exactly what this would look like in your business.
Book a free discovery callMelbourne based · serving Australia-wide · no lock-in contracts