InterMeta
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A buyer calls about your listing while you are showing another property. They do not leave a voicemail. They call the next agent on the list. InterMeta fixes both ends of that problem: Facebook and Instagram ads that bring buyer and seller leads in, and custom AI that answers every enquiry, follows up, and books the inspection.
"3 bed in Toorak under $1.8M"
You got into real estate to sell properties, not to drown in admin. But somehow the follow ups, registrations, and missed calls keep piling up.
You are mid open home walkthrough and your phone buzzes three times. A serious buyer, a vendor wanting an update, and a first home buyer with questions. By the time you are free, two of them have already contacted a competing agent. In real estate, the first agent to respond wins.
A vendor enquired on Tuesday. You meant to call them Wednesday but had back to back inspections. By Thursday they have signed with the agent who responded within the hour. In real estate the appraisal almost always goes to whoever called back first. That delay costs you listings.
Manually collecting registrations, sending confirmations, following up afterwards, tracking who is genuinely interested versus who was just having a Saturday stroll. The admin around every single open home eats hours you could spend winning the next listing.
You have thousands of contacts in your CRM from past inspections and enquiries. Most of them have not heard from you in months. Every day that passes, another potential seller or buyer forgets who you are and lists with someone who stayed in touch.
Most buyers browse listings in the evening after work. They see your property on Domain or realestate.com.au at 9 PM, call the number, and nobody answers. That enquiry disappears. Your office opens at 9 AM but by then they have moved on to a property where someone picked up.
InterMeta does two things for real estate agents: Facebook and Instagram ads that generate buyer and appraisal leads, and custom AI that answers, follows up, and books every one of them.
Every buyer and vendor call is answered instantly, even when you are mid inspection. The AI captures the caller's name, which property they are enquiring about, their budget, finance approval status, and preferred inspection times. It books viewings straight into your calendar and texts you a full summary. Works 24/7 so you capture those evening portal enquiries too.
Buyers register through your website, phone call, or social media and the AI handles everything. Automatic confirmation messages, parking and access instructions, reminders on the day so fewer buyers forget to turn up, and post inspection follow up to gauge interest. You walk into every open home with a registered attendee list and walk out with follow ups already scheduled.
Every enquiry gets a personalised follow up sequence. Buyers who attended an open home receive a message gauging their interest level. Vendors who enquired about an appraisal get a follow up with comparable sales data. No lead goes cold because you were too busy. The AI nurtures your pipeline while you focus on closings.
When a new listing matches a buyer's criteria, they receive a personalised alert automatically. Whether they told the AI they want a 3 bedroom in Brighton under $1.5M or a townhouse in Fitzroy with parking, the system remembers and matches. Your database stays warm and engaged without you manually sifting through contacts.
For agencies with a property management arm, the AI handles initial tenant enquiry calls. It collects employment status, rental history, number of occupants, pet ownership, and preferred move in date. Qualified applicants are sent through to your property manager with all details already filled in. Unqualified ones get a polite redirect, saving hours of phone time every week.
Facebook and Instagram ads that put your listings in front of local buyers and your free appraisal offer in front of homeowners thinking about selling. InterMeta writes the ads, builds the lead forms, and manages the budget. Every lead the ads capture flows straight into the AI follow up system, so nobody sits in an inbox waiting until Monday for a call back.
Here is what a regular Saturday looks like when AI handles your enquiries while you are out selling properties.
A buyer found your listing on realestate.com.au over their morning coffee and calls the number. You are still getting ready. The AI answers, captures their name, confirms which property they are interested in, asks about their budget and finance approval, and registers them for today's open home. You get a text summary before you have finished breakfast.
AI HandledYou arrive at the property with 14 registered attendees. The AI sent confirmations and reminders yesterday so you know exactly who is coming. While you are showing the property, three more buyers call about other listings. The AI handles all of them, books inspections, and captures details without you missing a beat.
AI HandledYou finish the open home and check your phone. The AI has already sent personalised follow up messages to every attendee asking about their interest level. Two have already replied saying they want a private inspection. You call them back during lunch and book both in for Monday.
Leads CapturedA homeowner in your target suburb sees the appraisal ad InterMeta runs for you on Facebook and fills out the lead form. The AI responds within a minute, sends recent comparable sales in their street, and books a listing presentation for next Tuesday. The vendor is impressed by the speed and professionalism.
Listing LeadNo admin to catch up on. No open home registrations to manually log. No follow up emails to write. Everything has been handled automatically. You have two private inspections booked, a listing presentation locked in, and five new buyer contacts in your CRM. All while you focused on what you do best.
Life BackA couple browses your listings after putting the kids to bed. They call at 9:15 PM about a property they love. The AI answers, captures every detail, registers them for the next open home, and sends you a text. You will call them first thing Monday morning with all the information you need.
AI HandledOur clients have seen real growth in sales, revenue, and time saved. The rest is what changes when every enquiry gets answered.
Every buyer and vendor call answered instantly. No more lost commissions from missed enquiries.
Our clients have seen real growth in sales, revenue, and time saved.6% in three months with InterMeta running its marketing.
Our clients have seen real growth in sales, revenue, and time saved.
Faster vendor follow up and automated appraisal responses mean more listing presentations booked.
Whether you are a solo agent, a boutique agency, or a franchise office, AI automation scales to fit your operation.
Straight answers to the questions real estate professionals ask us most.
In 30 minutes with founder Don Seo, we will map out where Meta ads and AI automation can win you more listings and save you hours every week.Pricing is custom and quoted to fit your business. No jargon, no hard sell.
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