How Everdale, a vegan burger and gelato shop tucked next to industrial Springvale, grew gross sales by 44.6% in three months. And built the system to keep going.
Everdale is a vegan burger and gelato shop in Springvale. Great food, distinct point of view. But the location was a hurdle. Tucked next to industrial blocks, foot traffic alone was never going to fill the seats.
Most vegan branding leans on what it isn't. Meat-free, dairy-free, guilt-free. We took the opposite angle.
"Vegan food shouldn't just be the alternative. It can be its own speciality. A unique style of food worth travelling for."
Once that positioning was clear, every ad, reel and visual had a single job: prove that Everdale's food is worth the trip.
This wasn't a single video that went viral. It was a system designed to keep working long after the first wave of traffic.
Generating reels with local foodies didn't just drive a spike. It expanded Everdale's reach into the right audiences over time. Long-term collaborations meant the message stayed clear: this isn't a meat substitute, it's a destination.
As online orders grew, Everdale needed somewhere to send people. We built a website that did three things: explain who Everdale is, drive online orders, and capture data that builds long-term value.
The free-gelato sign-up CTA pulled in hundreds of email addresses, giving Everdale the foundation for future email campaigns and a direct line to its most engaged customers.
Three months in, gross sales were up 44.6%. More importantly, the lift didn't fade. The business kept running at higher revenue because the system kept producing. Daily creative, targeted ads, ongoing creator collabs, and a website doing real lead-capture work.
This isn't a one-off win. It's a continuous system that puts Everdale in the right light, every day.
“Loved every bite. The plant-based menu is creative, the staff genuinely warm, and the room feels intimate without being precious.”
“A genuine surprise in Penrith. Stunning vegan tasting menu, beautiful plating, and natural wine pairings that hold up against any city diner.”
“Booked for a birthday and it became the night everyone talked about. Inventive cooking, attentive service, and a wine list with real personality.”
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